![]() The customer service agents can share relevant help center articles (localized with the help of human translations to maintain brand tone and contextual accuracy) with the customer. Yet not by Google Translate but by a smart Machine Translation system like Lingpad’s superior Machine Translation Tool (more on this later). For example, websites, knowledge bases, marketing collateral, etc., should ideally be translated with human translations.īut when it comes to customer support, especially chat, and messaging, you can lean on AI-powered translations for quicker customer resolutions. ![]() What should you choose between Google Translate or human translators? I believe the answer should be “none”.īrands have to choose the ideal type of translation for different content formats.
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